Some Characteristics of Product in the Marketing Mix are:
- The product element focuses on what a business offers to meet customer needs.
- It considers factors like features, quality, design, and packaging to ensure customer satisfaction.
- A well-designed product solves specific problems and provides value to its users.
- Businesses often improve products based on customer feedback and market trends.
- The product is the core of the marketing mix, as it drives customer demand and loyalty.