Some characteristics of content analysis method are:
- Content Analysis involves studying various media sources to identify patterns, themes, and meanings within communication.
- Researchers analyze texts, images, or videos to gather detailed data about recurring words and concepts.
- This method helps understand how people express ideas, beliefs, or cultural trends through different forms of content.
- The approach identifies themes and trends to build theories about communication and representation in specific contexts.
- Researchers adapt their study as new findings or significant patterns emerge while analyzing content.