Some characteristics of focus group research are:
- Focus Group Research involves small group discussions to gather participants’ opinions and thoughts on specific topics.
- Researchers guide conversations and observe interactions to collect detailed information about shared views and debates.
- This method highlights participants’ collective experiences and ideas as they respond to questions and share perspectives.
- The approach identifies common themes and differing opinions to understand group dynamics and public perceptions.
- Researchers adjust their questions or follow-up prompts to explore emerging topics or new insights shared by the group.