Some Characteristics of Geographic Segmentation are:
- Geographic segmentation groups customers based on where they live, like cities, regions, or countries.
- It considers factors like climate, culture, and local preferences to adjust marketing strategies.
- This type of segmentation helps businesses offer products and services that fit specific areas.
- It ensures marketing efforts focus on the needs and trends of a particular location.
- Geographic segmentation saves costs for businesses that serve location-specific markets.