Some characteristics of qualitative research are:
- Qualitative research is conducted in real-world environments to allow natural observation.
- The method gathers detailed data and emphasizes descriptive information.
- It focuses on understanding participants’ perspectives and highlights their experiences.
- This approach builds theories based on observations and uses an inductive process.
- Qualitative research adapts during the research process to show flexibility.
- The method captures a complete view of subjects and offers a broad perspective.
- It involves direct interaction with participants to emphasize engagement.
- Qualitative research uses non-numerical data like words and visuals.
- The method considers context to ensure cultural understanding.
- It includes subjective interpretation and focuses on in-depth analysis.